Mistress Domi and mistress Lola wanted to get some assistance on something but this loser did not have a clue. They were pissed as he ought to have known but he did not. So the mistresses felt that the best way to do it was to make him lick the soles of their shoes so that he would learn to do things their way. He was degraded and he tried his best to expand his knowledge base.
Princess Serena is the sort of person who likes to do things her way. She enjoys it when she is able to make guys follow her instructions. And that is what she had done today as she forced this customer to lick her soles. He had been unruly in her store and she did not want him to be a nuisance to her and her employees so she humiliated him cruelly.
Lady Shay found out her socks and her sneakers were smelling. Instead of cleaning them, she chose to have fun with them. She looked for a loser and she made the loser lick her socks and her sneakers. She did not give the poor guy a choice and he had to do all that she wanted before she felt it was enough. The poor guy had to endure the smell and the humiliation.